APS Branding Info (PW Required)

Branding is important. It is the frontline of the public’s perception of the school district, and for many people the only basis for such. A cohesive set of stylistic choices presents a unified image of the district, its work, the people who comprise it, and those it serves. Style without substance is meaningless adornment, and the austere inverse is equally problematic. But our real concern emanates from the confusion created by the cacophony of stylistic choices made in an organization of this size and complexity in the absence of a clear vision for them.  Below, please find approved District branding resources.

                APS Seal with Transparent Background                   
APS Seal Transp 
APS Seal with White Background  APS Seal White
 White APS Seal  APS Seal White
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